I've recently been shooting with my iPhone 4s more than my main camera body. I've been using is on assignments and my in-depth projects that I've been working on all semester. I see it as having an account of my work in multiple platforms. I've seen a trend in the last few months with the whole hipsmatic/instagram craz. Although the average instagram user limits themselves to just the instagram filters, more serious photographers are using the old school film look of hipsmatic, which I prefer.